Web Analytics Management
How do you know where you are going, if you don’t know where you are? Integrating web analytics reporting into your business can provide a wealth of information about your website, your visitors and how your visitors are interacting with your website.
We understand how important your analytics strategy is, so we’ve pulled together several options to assist you with every aspect. Our strategies start at $650.
Quick Start Strategy
This strategy is perfect for companies who have not yet implemented Google Analytics on their websites and are looking for a strong analytics package. We can configure your account, provide tagging guidance, and set up scheduled reports that speak directly to your website objectives and KPIs.
Corrective Strategy
This strategy is perfect for companies who have previously implemented Google Analytics on their websites, but are not sure whether their implementation is complete. Allow us to do an in-depth analysis of your analytics implementation to find gaps that should be addressed. After which we’ll provide additional tagging guidelines, and we’ll setup scheduled reports that speak directly to your website objectives and KPIs.
KPI Definition
Defining key performance indicators is a critical step in your web analytics strategy. Your KPIs should coincide with your website objectives and provide a clear picture of the success of your website. We can assist you in defining the correct and actionable key performance indicators for your website.
Custom Dashboard Reporting
Our website metrics dashboards look at six main areas of concern for most companies: Awareness, Reach, Consideration, Engagement, Conversion, and Sales.
Each section includes data points that speak directly to the objectives you’ve set for your company’s website. In addition to the monthly dashboard, you will receive a monthly conference call during which your dashboard will be explained and recommendations for improvement will be provided.